mastheads

Mastheads to AR: Print bets big on high-impact formats

Mastheads to AR: Print bets big on high-impact formats?blur=25

While mastheads maximise reach, AR-led executions focus on engagement, interaction, and data capture, measured through scan rates, leads, and time spent, share industry leaders

Chehneet Kaur Mar 27, 2026 9:30 AM