maruti
Maruti Suzuki India aligns mass, commercial segment brands portfolio with Dentsu Creative Impact

Hakuhodo Percept recently won the account for Maruti new car, apart from this Dentsu will be working on all the other brands

exchange4media Staff Apr 22, 2015 2:12 PM

Hakuhodo Percept wins Maruti Suzuki new car biz

The agency has won creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki. The size of the business is estimated to be around Rs 100 crore

exchange4media Staff Mar 9, 2015 9:44 AM

World Cup: Is advertising on digital worth the money?

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

 R C Bhargava honoured with Lifetime Achievement Award @IMA 2014

Non-executive Chairman of Maruti Suzuki India Limited wins award for demonstrating the ability to create a brand, to nurture, fortify and grow it, grow the company and the value of the company for all its stakeholders over a long period of time

exchange4media Staff Dec 15, 2014 10:42 AM

 Havas Worldwide appoints Nirmalya Sen as CEO

Sen is a key appointment within the APAC region and will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific

exchange4media Staff Dec 9, 2014 7:21 PM

Fresh take: Chai, Sutta Aur Woh unveils the "other side" of brand campaigns

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Ankur Singh Nov 27, 2014 8:26 AM

Trendspotting: Brands leveraging competitors' unpopularity to win goodwill

Indian brands battle it out to capture consumer attention by taking digs at each other

Ankur Singh Nov 11, 2014 9:26 AM

ISL gives 'Unlimited Access' to NBA news networks

As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season

Priyanka Mehra Oct 28, 2014 10:11 AM

ISL gives 'Unlimited Access' to NBA news networks

As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season

Priyanka Mehra Oct 28, 2014 8:59 AM

Automakers struggle to strengthen sales this festive season

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed to boost consumer sentiment. We take a look at the top brands that managed to create buzz this year

Ankur Singh Oct 14, 2014 8:04 AM

Mayank Pareek joins Tata Motors as head of passenger cars business

After exiting Maruti Suzuki as Sales & Marketing Head, Pareek has joined Tata Motors as President, Passenger Vehicle Business Unit, as per media reports

exchange4media Staff Oct 1, 2014 1:39 PM

Shashank Srivastava likely to replace Mayank Pareek as Maruti's Sales & Marketing Head

Pareek is likely to join TATA Motors. Meanwhile, Maruti Suzuki's current Executive Officer - Exports, Shashank Srivastava, may be replacing Pareek, according to media reports

exchange4media Staff Sep 18, 2014 1:28 PM

Maruti Suzuki's Sales & Marketing Head Mayank Pareek puts in his papers

Pareek has been with the auto giant for over two decades. He may be heading to TATA Motors, according to media reports

exchange4media Staff Sep 17, 2014 9:25 AM

Car makers take recovery road to big-bang advertising

A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again

Ankur Singh Sep 1, 2014 8:10 AM

Tata Motors turns the 'key' to success with Zest print ad

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving

Collin Furtado Aug 27, 2014 8:02 AM

Avik Chattopadhyay, Marketing Head, Volkswagen India bids adieu

He had been heading marketing, product planning and press relations functions for Volkswagen Passenger Cars in India. He has been in the automotive industry for over two decades

Priyanka Mehra Jun 27, 2014 7:49 AM

Branded viral videos: A compelling marketing mantra

Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable

Ankur Gaurav May 20, 2014 8:43 AM

Auto advertising in print accounted for 11% growth in 2013: AdEx

Cars/ Jeeps was the maximum advertised product group within the auto category with 41% share. Maruti Udyog was the top advertiser within Auto Sector advertising, followed by Hero Motocorp India

exchange4media Staff May 8, 2014 8:42 AM

Jury members select the best with stage set for OOH Awards 2014

With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners

Ankur Gaurav Mar 19, 2014 9:15 AM

Maruti awards Celerio's creative duties to Publicis Capital

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 11:22 AM