India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.

Brij Pahwa Apr 27, 2026 3:10 PM

CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.

Brij Pahwa Apr 7, 2026 4:21 PM

MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.

Brij Pahwa Mar 30, 2026 4:02 PM

Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.

Brij Pahwa Feb 3, 2026 5:34 PM

What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth

Brij Pahwa Jan 7, 2026 1:18 PM

The Vice President, Research and Advisory of Real Story, spoke at e4m MarTech India Conference 2023 on driving value for the MarTech stack

Aditi Gupta Dec 9, 2023 8:55 AM

MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape

Shantanu David Sep 26, 2023 8:45 AM