laura-desmond
Laura Desmond to step down as Chief Revenue Officer, Publicis Groupe

Desmond has been on a leave of absence since July 1 dealing with what Publics described as a "significant family health matter."

exchange4media Staff Oct 28, 2016 9:12 AM

Laura Desmond, CRO Publicis Group to take 6 month sabbatical citing family health issue

Laura Desmond, CRO, Publicis Groupe, will go on a six-month sabbatical which is being described as a "significant family health issue."

exchange4media Staff Jun 3, 2016 8:07 AM

Starcom Mediavest Group appoints Sue Frogley as Global Commercial Director

In the newly-created role, Frogley will work across all of SMG’s Global Network Clients, setting a strategic M&A vision and investment strategy. She joins SMG from Dentsu Aegis Media, where she was most recently President of Commercial Operations

exchange4media Staff Sep 20, 2014 1:34 PM

RECMA ranks Starcom MediaVest Group as No 1 global media network

This the fourth consecutive year that SMG has been ranked No. 1. The Global Billings Rankings Report evaluates the overall activity - including buying billings & specialised services - of all global media agencies across 62 countries

exchange4media Staff Jul 18, 2014 8:08 AM

Starcom MediaVest Group named Media Network of the Year at Cannes Lions

The Media Network of the Year win comes as a result of SMG's three Silvers, nine Bronzes and 14 shortlists in the Media Lions category. SMG's total across all categories includes 34 wins and 120 shortlists

exchange4media Staff Jun 20, 2014 7:59 AM

Starcom MediaVest Group launches brand consulting unit Zero Dot

Zero Dot aims to deliver next-generation brand consulting, experience strategy & design. The unit has recently bagged the creative duties of P&G's brand Cheer

exchange4media Staff Oct 29, 2013 7:58 AM

Publicis Groupe acquires digital marketing firm Convonix

Convonix will now align with Starcom MediaVest Group in India and operate as SMG Convonix, with two market-facing brands – SMG Digital and Convonix

exchange4media Staff Mar 12, 2013 7:11 PM

SMG expects 20% topline in India from new units

Laura Desmond of SMG bets big on practices set around Insights & Analytics, Digital, and Content – the ‘three pillars’ of SMG’s ‘human experience’ positioning

Srabana Lahiri Jun 13, 2012 1:22 AM

Notes from the Guest Editor’s Desk: Desmond writes on 4 new C’s that touch lives

As Guest Editor for exchange4media.com on October 20, 2010, Laura Desmond voiced her views on many developments pertaining to the industry. In this ‘Notes from the Guest Editor’s Desk’, she sites examples of companies such as Procter & Gamble and The Coca-Cola Company to elucidate that when ‘profit’ and ‘purpose’ need not be mutually exclusive.

Laura Desmond Oct 21, 2010 8:27 AM

Laura Desmond, Global CEO, Starcom MediaVest Group, as Guest Editor, exchange4media.com...

It was not business as usual at the exchange4media office on October 20, 2010, when Laura Desmond, Global CEO, Starcom MediaVest Group, spent the morning with the reporters and senior editors as the Guest Editor for exchange4media.com, for the day. Her approach towards industry news and developments was sharp, firm and focussed, and her advice was forward looking.

Noor Fathima Warsia Oct 21, 2010 8:23 AM