ipg-marketing-integration

‘We believe the future lies in measuring attentive reach rather than simple reach’

Future of Marketing: Emphasizing Attentive Reach Over Simple Metrics?blur=25

Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more

Simran Sabherwal Jul 1, 2026 9:31 AM