influencer-zone

Cutting out agencies, going direct: Are D2C brands rewriting influencer marketing rules?

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D2C brands are increasingly bypassing agencies to work directly with creators, seeking lower costs, faster execution and better sales-led returns

Shalinee Mishra Mar 20, 2026 9:17 AM

Do influencers need PR in the age of mainstream fame?

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The creator PR and grooming market is estimated at Rs 300-500 crore, driven by creators expanding beyond social media into films, streaming platforms, podcasts, and long-term brand partnerships

Shalinee Mishra Jan 23, 2026 9:22 AM