indian-agencies
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation
Ganapathy Viswanathan Jun 19, 2026 8:38 AM
With most social videos watched on mute, Indian agencies are crafting a new visual language where supers and motion replace voiceovers, striving to evoke emotion without viewers ever hitting unmute
Aryendra Khan Nov 21, 2025 7:36 AM