icc-world-cup
Star Sports e4m?blur=25

Starting Friday, May 24th the top ten teams battle it out to emerge as the ICC Cricket World Cup champions by playing two warm-up games each

exchange4media Staff May 20, 2019 1:48 PM

CWC Ad Review?blur=25

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza May 14, 2019 9:28 AM

Yuvraj Singh MoneyGram?blur=25

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza May 6, 2019 8:55 AM

NikhilArora?blur=25

Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses

Shweta Raaj Singh May 6, 2019 8:38 AM

Oppo ITW Playworx?blur=25

ITW Playworx would be responsible for the Indian leg of the campaign, including end-to-end execution in terms of technology creation, video content, promotions and engagement across mediums

exchange4media Staff Apr 9, 2019 6:05 PM

B Thiagarajan?blur=25

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin Apr 5, 2019 8:51 AM

Britannia ICC?blur=25

At a launch event held in Bangalore, Britannia invited 1983 India cricket legends Kapil Dev, Roger Binny, Syed Kirmani and Kris Srikkanth to help kick off the campaign.

exchange4media Staff Apr 2, 2019 8:21 PM

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report?blur=25

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

exchange4media Staff Oct 4, 2016 8:09 AM

Leading brands join the #MaukaMauka bandwagon on Twitter?blur=25

#MaukaMauka receives 28 million views online and continues to trend strongly as World Cup reaches its last stages. Brands on Twitter use the hashtag to spread excitement over the World Cup and their own messaging

exchange4media Staff Mar 24, 2015 8:16 AM

Team India's winning streak draws more brands to World Cup ?blur=25

Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals

Collin Furtado Mar 23, 2015 8:19 AM

India-Pak match ad revenues estimated at Rs.100-110 crore ?blur=25

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Collin Furtado Mar 10, 2015 8:37 AM

Star Sports Mauka ads lead Twitter conversations?blur=25

Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched

Ankur Singh Mar 10, 2015 8:04 AM

Indian team's performance to pump in more ad spends on World Cup??blur=25

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Why are e-commerce majors missing in action from World Cup so far??blur=25

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

Indian cricket's online dominance soars: Repucom ?blur=25

Comparing the social media buzz from both the first weeks' action of the 2011 and 2015 Cricket World Cups, the growth of India‘s online community has made them the dominant force in international social engagement within the sport

exchange4media Staff Feb 28, 2015 11:40 AM

Video: World Cup has always been a great property to connect with people at an emotional and thematic level: Subhrangshu Neogi?blur=25

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

Star Sports' #MaukePeChauka campaign's "sporting" spirit goes viral?blur=25

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country

Ankur Singh Feb 25, 2015 8:24 AM

Over 100 million Indian viewers tune in on the opening day of World Cup?blur=25

67% of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds with English at 33%

exchange4media Staff Feb 20, 2015 8:59 AM

Star Sports' and Fevikwik's World Cup ads win audience nod?blur=25

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

World Cup 2015: Are cola giants taking a step back from the action??blur=25

Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story

Collin Furtado Feb 18, 2015 9:25 AM