google-ai-overviews

Google AI Overviews hit BFSI search visibility, raising digital acquisition costs

Google AI overviews squeeze BFSI search visibility, push up digital acquisition costs?blur=25

As per industry estimates, search & performance marketing costs for BFSI advertisers are up 20–30% YoY, with overall digital customer acquisition costs rising 25–40%

Sunidhi Vijay Feb 4, 2026 8:44 AM