fifa
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Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space

Misbaah Mansuri Jul 17, 2018 8:54 AM

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#Feedthefans comprises a line-up of Facebook AR filters which have been built using the newly launched augmented reality platform- Facebook camera

exchange4media Staff Jul 16, 2018 4:47 PM

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Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Madhuwanti Saha Jul 16, 2018 8:58 AM

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Part of their Come Out and Play campaign and the World Cup, Kerala Tourisms’ new video by Stark Communications depicts the story of James, a football fanatic, who happens to be 60

Neethu Mohan Jul 16, 2018 8:56 AM

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Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Jul 14, 2018 10:26 AM

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‘Sony PIX Football Fever’, which has a robust line-up of Hollywood blockbusters scheduled right after the matches

exchange4media Staff Jul 13, 2018 6:58 PM

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According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament

Sonam Saini Jul 13, 2018 8:55 AM

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Football fans to watch their favourite teams play live on a big screen at Lulu Mall, Kochi

exchange4media Staff Jul 12, 2018 4:53 PM

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From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri Jul 12, 2018 9:00 AM

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Juventus owners also own Fiat Chrysler Automobiles NV and Ferrari NV while team sponsors include names such as Adidas, Allianz and Samsung, all of whom could gather massive benefits out of this deal

exchange4media Staff Jul 12, 2018 8:59 AM

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The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for Adidas

exchange4media Staff Jul 11, 2018 7:09 PM

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Also, its campaign #ScreamLoud came seventh in YouTube Ads Leaderboard comprising the top 10 most-watched ads related to the ongoing football WC in Russia

exchange4media Staff Jul 10, 2018 8:59 AM

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AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

exchange4media Staff Jul 10, 2018 8:56 AM

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World-renowned cricketer, Irfan Pathan kick-started the campaign on Instagram and scored a goal by bagging the ball in his very own Skybags backpack

exchange4media Staff Jul 10, 2018 8:52 AM

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#PreserveYourCups campaign initiated by HCG – The specialist in cancer care, is aimed at creating cognizance of how it is important to go for periodic breast cancer screening, so as to not lose the ‘cups’ due to late stage breast cancer treatment

exchange4media Staff Jul 7, 2018 8:56 AM

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The Gaana playlist will have the 2018 FIFA World Cup Russia anthem ‘Live It Up’, along with hits such as Shakira’s Waka Waka and Ricky Martin’s Cup of Life

exchange4media Staff Jul 6, 2018 1:17 PM

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Hero Super Splendor 125 and Honda X Blade were the other two leading advertising brands, according to the data provided by TAM to exchange4media

exchange4media Staff Jul 5, 2018 8:55 AM

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Portugal’s Cristiano Ronaldo is the most talked about player on Twitter in India during the group stage of the FIFA #WorldCup 2018

exchange4media Staff Jul 2, 2018 8:53 AM

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Malayalam youth icon - Actor Asif Ali flagged off the six Tata Nexon cars, painted to the hues of the national flags of Brazil, Argentina, Portugal, Spain, Germany and England

exchange4media Staff Jun 29, 2018 12:14 PM

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The match garnered 7 million impressions on SPNI network; Local language feeds (Hindi + Malayalam + Bengali + Tamil + Telugu) have contributed to 46% of the overall viewership

exchange4media Staff Jun 28, 2018 5:43 PM