ev-vehicles

South India rises as Ground Zero for India’s EV marketing playbook

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EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years

Pooja Yadav Nov 18, 2025 9:21 AM

The EV Evolution: How automakers are rewiring marketing for India's electric future

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Automakers are investing aggressively in digital storytelling, influencer marketing, content-driven campaigns, and immersive brand experiences to capture mindshare

Sunidhi Vijay Jul 11, 2025 9:32 AM