diwali
PM Modi meets mediapersons at Diwali Milan function, stresses on equality?blur=25

Prime Minister Narendra Modi organized a much-delayed Diwali Milan function for mediapersons Saturday. He spoke of non-discrimination and equality during the function

exchange4media Staff Nov 30, 2015 8:27 AM

Diwali doesn’t manage to light up Hindi GEC genre even this year?blur=25

According to TAM data, all players in the genre witnessed a drop in this festive season

Priyanka Mehra Nov 23, 2015 8:20 AM

Diwali-related content viewed over 3 million times in October, shopping most viewed category at 47%?blur=25

While brands are going all out to capture consumer attention with ad campaigns, Outbrain, a content discovery platform, analysed what consumers are choosing to consume. The data pulled out shows what people are choosing to search on the internet

exchange4media Staff Nov 13, 2015 7:53 AM

Exide Life Insurance launches social media campaign #MaximaDiwali?blur=25

The campaign has been anchored on digital and mobile platforms to reach out to as many Indians as possible

exchange4media Staff Nov 13, 2015 7:50 AM

Trendspotting: Diwali brand campaigns shift from offer-led promotions to emotional spots?blur=25

Pepperfry, Urban Ladder, Big Bazaar, Manyavar, Fortune Oil, Tanishq, Vodafone, Good Day and Cadbury Celebration have adopted the emotional route this Diwali

Sarmistha Neogy Nov 10, 2015 8:45 AM

Tanishq and Deepika Padukone usher in Diwali with family festivities?blur=25

The ad conceptualised by Lowe Lintas, tells the story of why Diwali is best spent when you are with your family

exchange4media Staff Oct 23, 2015 8:13 AM

Snapdeal kicks off festive season with ‘Monday Preview Sale’?blur=25

The brand, along with its agency FCB Ulka, has launched two TVCs, with Aamir Khan making announcements of the sale offers in a comic manner

Sarmistha Neogy Sep 29, 2015 8:39 AM

E-tailers kickstart new campaigns in accelerated run-up to festive season ?blur=25

In the race to be the first one and with the target to capture shoppers before they get shopped out, e-commerce players are launching festive discounts way in advance

Sarmistha Neogy Sep 2, 2015 8:54 AM

Snapdeal meets creative agencies?blur=25

The e-commerce major has been meeting creative agencies in Delhi. Industry sources indicate that Snapdeal is looking for an agency for its upcoming festive campaign; there has also been talk since a few months of the brand looking for a bigger agency to handle its creative mandate

Priyanka Mehra Aug 7, 2015 9:17 AM

Comedy Central to launch 4 new shows?blur=25

The channel has announced the launch of Billy On The Street, Psych, Penn & Teller: Fool Us & The Tonight Show Starring Jimmy Fallon

exchange4media Staff Oct 25, 2014 9:33 AM

Guest Column: The whiff of opportunity in festive airs?blur=25

The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH

Sunder Hemrajani Oct 22, 2014 8:08 AM

Pepsi scores a homerun with # GharWaliDiwali?blur=25

The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media

Ankur Singh Oct 21, 2014 8:13 AM

E-tailers and retailers lock horns for fireworks in festive skies?blur=25

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh Oct 21, 2014 8:11 AM

Guest Column: Five tips for a successful Diwali digital marketing campaign?blur=25

While fireworks, lights and human relationships are the tired and tested ways of communicating, the astute marketer should look at scalable, device-agnostic and clutter breaking concepts, says Kaushal Sarda, CEO, Kuliza

Kaushal Sarda Oct 21, 2014 7:56 AM

Southern print players eye double-digit growth, offer premium inventory to advertisers?blur=25

Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends

Deepa Balasubramanian Oct 17, 2014 7:56 AM

Celebrity endorsements take a backseat this festive season?blur=25

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh Oct 13, 2014 8:06 AM

Cash-rich etailing giants up their competitive ante?blur=25

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 10:19 AM

Cash-rich etailing giants up their competitive ante?blur=25

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 8:03 AM

GroupM to launch online Diwali Mela?blur=25

The initiative, supported by Google, aims to become the largest festive season destination on the internet

exchange4media Staff Sep 26, 2014 10:58 AM

Has the Idea ad conquered the evil inside you??blur=25

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM