Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing

Yesudas S Pliiai Mar 4, 2026 8:20 PM

While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts

exchange4media Staff Feb 2, 2022 8:59 AM

Even with cryptocurrency still seeing limitations across marketing channels in India, the industry saw a 612% rise in the number of users in the country, in the last year alone

exchange4media Staff Oct 21, 2021 8:49 AM