cinema-adex

Why is cinema advertising at the centre of an influence v/s intrusion debate?

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While a section of moviegoers say they are losing leisure time to excessive promotional content, industry studies say viewers also acknowledge the influence of cinema ads on purchase decisions

Jagruti Verma Feb 28, 2025 8:44 AM

Cinema AdEx rose 8% in 2024, falls short of predictions

Cinema AdEx?blur=25

While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in big releases

Jagruti Verma Jan 3, 2025 8:56 AM