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As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, and paid social

Anuja Jain Nov 28, 2025 8:51 AM

Counterpoint Research Quarterly Mobile Application Tracker, Q1 2021 ?blur=25

Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base

exchange4media Staff Jul 13, 2021 2:39 PM