Colors has announced the launch Bigg Boss season 9. The reality show which is one of the highest viewed shows for the channel, and even on television, comes on screens at a time when Colors is in pole position. exchange4media speaks to media planners on whether Bigg Boss could cement Colors’ place at the No.1 spot
Vidyasagar will lead South India operations of Endemol. Prior to joining Endemol, Vidyasagar was instrumental in setting up Big Synergy Media, South Operations as Business Director, South. Vidyasagar will report into Abhishek Rege, COO, Television, Endemol India
This has been a year of ‘shocks’. Anything that startles you, shocks you out of your wits, has been in the news for days at end. Is this what will make or break 2011? Things out of the ordinary, amplified, viewed through a kaleidoscope and presented perfectly gift wrapped on your table, wonders Jhinuk Sen.
The New KBC, as Sony Entertainment Television officials like to call it, had begun with a bang despite the skepticism around the show given the previous two seasons. As the show ends, the industry is divided over the latest season’s performance – while one view is that the finale episode could have rated better, the other view is that this has been one of the better seasons, where all episodes held on to the ratings till the very end, and the show allowed Sony to beat Zee on enough occasions to be at the No. 3 spot.
The television industry had an action-filled week. First, the I&B Ministry directed Colors and Imagine to change the timings of ‘Bigg Boss’ and ‘Rakhi ka Insaaf’ to a later slot. Then, Colors challenged the Ministry’s directive in court and got a stay on the order. While these developments raise quite a few questions, one cannot help but compare a similar scenario, including Star Plus’ ‘Sach ka Saamna’ last year, and wonder why the Ministry issues different directives for the so-called ‘adult’ content.