ashley-d-souza

AI Will Create More Campaigns, Not Better Ones: CDO, Hindustan Coca Cola Beverages

AI Will Create More Campaigns, Not Better Ones: CDO, Hindustan Coca Cola Beverages?blur=25

Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.

Brij Pahwa Mar 23, 2026 3:33 PM