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Gen Z’s purchases are shaped by trusted creators, not traditional ads: KFC India CMO

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KFC India CMO Aparna Bhawal speaks to e4m about their recent collaboration with popular YouTuber CarryMinati for launch of Saucy Popcorn

Shalinee Mishra May 1, 2025 9:02 AM

Star Sports brings in content creator Ajey Nagar as face of Cheeky Singles

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The first episode airs on 21st March, 9:30 pm

e4m Staff Mar 19, 2024 4:36 PM

CarryMinati stars in Arctic Fox’s roast-esque campaign for 'The Gamer Backpack'

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As part of the ad campaign by creative agency Humour Me, the brand takes a subtle jibe at conventional advertising and marketing

exchange4media Staff Oct 3, 2020 9:28 AM