ad-recall
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember
Shantomoy Ray May 19, 2026 7:56 AM
Experts note that as brands focus on impressions and clicks, the challenge is shifting from just reaching audiences to creating connections that add real value over time
Aryendra Khan and Soumya Gawri Oct 13, 2025 8:36 AM