The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.
The Indian Readership Survey (IRS) deserves complete credit for giving the industry a currency in the absence of any other, and for bringing out data in time even after making it quarterly. However, readership measurement in India per se needs concerted attention, and hence, it is important for the industry to work with a deadline for the proposed IRS-NRS merger.
It appears that the most controversial pitch of 2010 is finally nearing a conclusion. Reckitt Benckiser is said to be parking its Rs 200 crore upwards media business with ZenithOptimedia. The FMCG major is in the process of making the shift. Neither the agency officials nor the client have confirmed this development yet.
Even as the Advertising Agencies Association of India (AAAI) comprises only of industry leaders, the brewing war over the voting process, the appointed executive committee members and posts of influence doesn’t seem to be blowing over. Neither the AAAI’s senior office bearers nor Sandeep Goyal, Chairman, Dentsu India, who has challenged the voting process of the elections in court, seem to be headed towards any solution.
Creative Abby Awards at GoaFest have been marred by leakage of the results. While a large section of the advertising fraternity feels that the leakage doesn’t dampen the collective effect of inspiring work, there are also quite a few who say that the result leak does make them re-think about the whole idea of bringing Abbys to GoaFest and that it does reduce the stature of the awards show.