10-minute-delivery

The rise of delivery bag advertising: Quick commerce packaging as a new attention economy

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From witty one-liners on paper bags to seasonal illustrations, India’s quick commerce ecosystem is quietly evolving into a high-frequency advertising medium, built one doorstep at a time

Aryendra Khan Mar 24, 2026 9:04 AM

No more 10-min promises: How will Q-Comm woo consumers now?

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According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life

Aryendra Khan Jan 20, 2026 8:57 AM

‘No change in business model’, says Eternal after Blinkit drops 10-min delivery branding

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Eternal issued the clarification following media reports suggesting that quick-commerce platforms might drop their 10-minute delivery promises

Vaishnavi Deshpande Jan 14, 2026 1:25 PM

No more 10-minute delivery? Centre asks Q-comm platforms to drop the promise

No more 10-minute delivery? Centre asks Q-comm platforms to drop the promise?blur=25

Blinkit has also already changed its marketing slogan from India's 10-min delivery app to India's last-min delivery app

e4m Staff Jan 13, 2026 3:54 PM

BigBasket starts retailing iPhone 17 in Tier 1 cities

BigBasket starts retailing iPhone 17 in Tier 1 cities?blur=25

Offers 10-minutes delivery, bank offers and no-cost EMI

e4m Staff Sep 19, 2025 4:12 PM