e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

e4m by exchange4media Staff
Updated: Jun 18, 2017 7:48 AM
e4mrecap: The Week That Was


The week from May 22–26 debated what makes Delhi-NCR the new advertising capital of India, Akshay Kumar flick Toilet Ek Prem Katha’s interesting take on PM’s Swachh Bharat Abhiyan, Verizon’s acquisition of Yahoo and Marissa Mayer’s resignation. Vivek Raicha, Executive Director & Investment Head, Emerald Media, in his first interview, spoke about factors critical to an investment decision, Emerald Media’s broadcast focus and more, while the latest E&Y report on the impact of GST on advertising claimed that nearly Rs 20,000 cr adex will get boost under the GST regime.


Here’s a recap: 


What makes Delhi-NCR the new advertising capital of India?


Lota party vs love: Akshay Kumar's Toilet Ek Prem Katha takes PM's Swachh Bharat Abhiyan to a whole new level


Verizon completes acquisition of Yahoo; Marissa Mayer resigns


The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media


Nearly Rs 20,000 cr adex to get boost under GST

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