Top Story

e4m_logo.png

Home >> Media – Print >> Article

Divya Bhaskar to launch Surat edition on March 27

19-March-2004
Font Size   16
Divya Bhaskar to launch Surat edition on March 27

Building on the stupendous success attained in Ahmedabad, the Dainik Bhaskar Group is launching the Surat edition of its Gujarati daily Divya Bhaskar on March 27. The Group has already gathered a pre-launch order booking of 3,02,589 copies. Girish Agarwal, Director Marketing, Dainik Bhaskar Group, told exchange4media.com that the order booking has even translated into substantial pre-launch space booking. "We had set a target of 24,000 column centimeters of advertisements for the period April to June. We have already covered 15,000 cc and there's still a week to go for the launch," he said.

Agarwal attributed the overwhelming advertising response from the Surat retail market to the detailed survey that was carried out by the Group sometime ago. "The retailers got to see the results and demographics of the survey. They were convinced of the quality of the reach and hence responded so well," Agarwal said.

The Surat edition would be a 20-pager comprising ten colour pages. The news content would have a keen focus on Surat and Saurashtra region. "Additionally, there would be news flow from Rajasthan and Haryana, to cater to the information needs of the local Marwari community," he said.

The Gujarati daily would cover whole of Gujarat by December this year with editions from Baroda, Rajkot and Bhavnagar.

The launch ceremony for the Surat edition will have the presence of Gujarat Chief Minister Narendra Modi, Union Information & Broadcasting Minister Ravi Shankar Prasad, Union Rural Development Minister Kashiram Rana, Maharasthra Chief Minister Sushil Kumar Shinde, Madhya Pradesh Chief Minister Uma Bharti, Rajasthan Chief Minister Vasundhara Raje and Haryana Chief Minister Om Prakash Chautala.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube