“Today clients and brands are seeing the value that PR provides”

Sudha Sarin, CEO of Insight Communications, thinks that a lot of clients with small budgets prefer to go the PR route. While maintaining that the value proposition of PR is not under question any more, she thinks that in India it will take some time before PR is recognised for its true power.

e4m by exchange4media Staff
Published: Aug 31, 2005 8:07 AM  | 1 min read
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“Today clients and brands are seeing the value that PR provides”
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Sudha Sarin, CEO of Insight Communications, thinks that a lot of clients with small budgets prefer to go the PR route. While maintaining that the value proposition of PR is not under question any more, she thinks that in India it will take some time before PR is recognised for its true power.

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Published On: Aug 31, 2005 8:07 AM 
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