"Many strategy thinkers have put PR ahead of other disciplines in communication"

Shiv Reddy, CEO, Corporate Voice | Weber Shandwick, says PR and advertising have always been complementary. What PR can deliver, advertising cannot, and vice versa. PR is a good precursor to advertising because it fills the environment, creates a mind space and therefore facilitates the penetration of advertising, he holds.

e4m by exchange4media Staff
Published: Jan 11, 2005 7:08 AM  | 1 min read
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"Many strategy thinkers have put PR ahead of other disciplines in communication"
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Shiv Reddy, CEO, Corporate Voice | Weber Shandwick, says PR and advertising have always been complementary. What PR can deliver, advertising cannot, and vice versa. PR is a good precursor to advertising because it fills the environment, creates a mind space and therefore facilitates the penetration of advertising, he holds.

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Published On: Jan 11, 2005 7:08 AM 
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