Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

Sunil Gautam honoured with Lifetime Achievement award, while Khurshid Ahmad of Advantage Services is adjudged PR Professional of the Year; Young PR Professionals of the Year are Shweta Chawla of Viacom18 Media and Henna Punjabi of Genesis Burson-Marsteller

e4m by exchange4media Staff
Published: Nov 30, 2015 9:28 PM  | 5 min read
Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate Communication Awards (IPRCCA) 2015 held in Gurgaon today, while veteran PR professional Sunil Gautam, Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India) was honoured with the Lifetime Achievement Award. The Specialist Consultancy of the Year award went to SPAG Asia, a PR, Government Relations and Social Media consultancy.

Khurshid Ahmad, CEO of Advantage Services, was adjudged PR Professional of the Year, while Shweta Chawla, Executive- Communications (Viacom18 Media Pvt Ltd) and Henna Punjabi, Senior Campaign Manager (Genesis Burson-Marsteller) were recognized as the Young PR Professionals of the Year. The In-House Team of the Year award was won by the Viacom18 Corporate Communications Team.

Among the gold winners (campaigns in brackets) were: Adfactors PR Pvt. Ltd (GAIL (India) Limited - GAIL Pipeline Blast), Advantage Services (Cancer Awareness Society/CTFK - Fight Against Tobacco Consumption in Bihar), Viacom18 Media Pvt Ltd (LIVE Viacom18 - Vh1 Supersonic- From Likes to Love), Madison Public Relations (Procter & Gamble (P&G) - Whisper Touch The Pickle), Genesis Burson-Marsteller (L'Oreal Paris India - L'Oreal Paris at Cannes Film Festival), Viacom18 Media Pvt Ltd (Viacom18 Motion Pictures - Breaking the Mountain of Mindsets!), Marico Ltd. (Saffolalife - #protectherheart), Mirum India (Franklin Templeton Asset Management (India) Pvt. Ltd. - Fundtastic Cup), Genesis Burson-Marsteller (SAP India - Making the Shift), Madison Public Relations (PUMA goes 'Forever Faster' with Usain Bolt in India), Adfactors PR Pvt Ltd (Department of Tourism, Government of Goa - Marrying Goa to Wedding Tourism), Linopinion GH (GoLinopinion) (Lifebuoy - Help A Child Reach 5), Viacom18 Media Pvt Ltd (Evolving with Viacom18) and Godrej Corporate Communications Team (Reimagining PR).

Here is a full list of winners at the IPRCCA 2015:

CAMPAIGN  
101.Issues Management or Crisis Management Metals
Paras Hospitals - Breastfeeding and Work Teamwork Communication Solutions Pvt. Ltd. Bronze
Encompass for WBIDC - Bengal Global Business Summit 2015 Perfect Relations Pvt Ltd Silver
GAIL (India) Limited - GAIL Pipeline Blast Adfactors PR Pvt. Ltd Gold
102. Public Affairs  
Global Intellectual Property Center - Unleashing India's unlimited potential through IP & Innovation SPAG Asia Bronze
Partnership to Fight Chronic Disease - Sankalp SPAG Asia Silver
CANCER AWARENESS SOCIETY/CTFK - FIGHT AGAINST TOBACCO CONSUMPTION IN BIHAR Advantage Services Gold
103. Most innovative use of Social Media  
Aditya Birla Group - How social powered a solar impulse Tonic media Bronze
IIFL - Bol India Bol Social Wavelength Silver
LIVE Viacom18 - Vh1 Supersonic- From Likes to Love Viacom18 Media Pvt Ltd Gold
104. Integrated Campaign  
Viacom18 Motion Pictures - Margarita - shaken not just stirred! Viacom18 Media Pvt Ltd Bronze
Viacom18 Motion Pictures - Breaking the Mountain of Mindsets! Viacom18 Media Pvt Ltd Silver
Procter & Gamble (P&G) - Whisper Touch The Pickle Madison Public Relations Gold
105. Continuous Campaign  
Continuous Campaign of Telenor India Text 100 Bronze
Slum Free Mumbai Omkar Realtors and Developers Silver
L'Oreal Paris India - L'Oreal Paris at Cannes Film Festival Genesis Burson-Marsteller Gold
PRODUCT & PROMOTION  
201. Entertainment, education, sports and lifestyle sector  
Pernod Ricard India - Blenders Pride Fashion Tour evolves from 'FASHION to STYLE' 10th edition Avian Media Bronze
Viacom18 Motion Pictures - Margarita - Shaken not just stirred! Viacom18 Media Pvt Ltd Silver
Viacom18 Motion Pictures - Breaking the Mountain of Mindsets! Viacom18 Media Pvt Ltd Gold
202. Healthcare \ Healthcare Providers  
Abbott India - Launch of Abbott Freestyle Libre Pro MSLGROUP India Bronze
RB / Dettol- Banega Swachh India Integral PR Silver
Saffolalife - #protectherheart Marico Ltd. Gold
GeneOmbio Technologies - GeneSupport Ideosphere Consulting Special Mention by Jury
203. Financial Services Sector  
BSE Limited - From mind-share to market-share Adfactors PR Pvt. Ltd Bronze
Indusind Bank - High-street banking initiatives unlock Indusind Bank's brand value Adfactors PR Pvt. Ltd Silver
Franklin Templeton Asset Management (India) Pvt. Ltd. - Fundtastic Cup Mirum India Gold
204. Technology  
GrowthEnabler - A start-up to help other start-ups Integral PR Bronze
FireEye - Reframing Cyber Security as a National Issue Publicis Consultants-Asia Silver
SAP India - Making the Shift Genesis Burson-Marsteller Gold
205. Best use of PR by a Brand  
Viacom18 Motion Pictures - Breaking the Mountain of Mindsets! Viacom18 Media Pvt Ltd Bronze
PUMA goes 'Forever Faster' with Usain Bolt in India Madison Public Relations Silver
Procter & Gamble (P&G) - Whisper Touch The Pickle Madison Public Relations Gold
206. Best Celebrity PR or PR used for individual image perception  
Asian Paints/Royale Play International Designer Collection - 'OLD LOVE' Madison Public Relations Bronze
Nickelodeon - Motu Patlu: India's new superstars Viacom18 Media Pvt Ltd Silver
PUMA goes 'Forever Faster' with Usain Bolt in India Madison Public Relation Gold
CORPORATE & PUBLIC  
301. Public Sector  
Department of Tourism, Government of Goa - Marrying Goa to Wedding Tourism Adfactors PR Pvt Ltd Gold
302. CSR & Not-for-profit  
Telenor India - Project Sampark for category CSR Text 100 Bronze
Genesis Foundation - Music for a Cause Genesis Burson-Marsteller Silver
Lifebuoy - Help A Child Reach 5 Linopinion GH (GOLINOPINION) Gold
303. Internal Communications  
SAMVAD Dainik Bhaskar Group Bronze
3M India Pvt. Ltd. - 'We will.' Campaign Aim High Consulting Silver
EVOLVING WITH VIACOM18 Viacom18 Media Pvt Ltd Gold
304. Best use of PR by a corporate  
GE India - Making GE in India synonymous with 'Make in India' Genesis Burson-Marsteller Bronze
ICICI Bank - Where 'I' stands for Inclusion Adfactors PR Pvt Ltd Silver
Reimagining PR Godrej Corporate Communications Team Gold
PEOPLE & CONSULTANCIES  
Specialist Consultancy of the Year  
SPAG Asia  
Young PR Professional of the Year  
Shweta Chawla - Executive- Communications Viacom18 Media Pvt Ltd  
Henna Punjabi - Senior Campaign Manager Genesis Burson-Marsteller  
In-House Team of the Year  
Viacom18 Corporate Communications Team    
PR Professional of the Year  
Khurshid Ahmad, CEO Advantage Services  
PR Consultancy of the Year  
Adfactors PR Pvt. Ltd.  
Life Time Achievement  
SUNIL GAUTAM
Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India)
 

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Influencer Marketing has become central to the overall marketing strategy

ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts

By exchange4media Staff | Oct 16, 2020 1:21 AM   |   3 min read

ClanConnect

ClanConnect.ai, a self-serve influencer marketing startup for brands.The AI-driven influencer marketing platform is founded by Kunal Kishore Sinha, Co-Founder of Value 360 Communications), Sagar Pushp, Former Head of Digital Media at Cheil India), and notable filmmaker Anshai Lal. 

 

ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented. We spoke to the founders about the new venture and more:

 

Excerpts:

What was the thought behind this  entrepreneurial venture?

Working along with various brands for more than a decade now, we realized that this industry needed a certain amount of technology push. We also thought why influencers have not been able to organize themselves on to a platform where brands can actually benefit from the influencer marketing space. 

So, we started working on this idea and came up with something which can actually change the entire dynamics of influencer marketing. 

ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented. 

Tell us about the tech highlights of  ClanConnect?

ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts by bringing discovery, management, and performance analytics all in one system. 

Through targeted searches and customizable analytics, marketers are able to identify and partner with more relevant influencers. ClanConnect.ai offers 30 different parameters to quantify the suitability and reach of each influencer. ClanConnect.ai has introduced a structured process of selecting influencers for brands. It simplifies the interaction between all stakeholders through instant analytics, progress reports, campaign ROIs, and so forth to help everyone derive the necessary learnings.   

The platform further empowers smaller influencers to engage with larger brands, thereby democratizing the process for everyone. Setting the competitive aspects aside, ClanConnect.ai - the influencer marketplace- seeks to collaborate with all stakeholders, including individual influencers, talent hubs, agencies, and brands by bringing them onto a single platform.   

 How important has influencer marketing become for brands and for consumers? 

 Influencer marketing is driving the entire People to People marketing strategy for the brands. The reason it has become central to the overall marketing strategy.

Influencers are creating very meaningful conversations with their follower base which is helping brands create a relationship with the consumers at large. This relationship of trust can be effectively monetized. 



Celebrities have been making news for all the wrong reasons right now. How is it going to reshape the entire influencer marketing paradigm? 

Cricketers and Bollywood celebrities have always been part of the traditional advertising. Brands try to leverage the power of their reach. But, there are many brands that have ended their partnership with some of the celebrities who were in question for wrong reasons. There is a great opportunity for influencers beyond celebrities right now. 

Also, influencer marketing is increasing accessibility for smaller businesses. So, this industry will help the smaller ones to mobilize their businesses. Many small influencers and KOL (Key Opinion Leaders)  with a greater reach can make a livelihood out of this. Micro/nano influencers will become essentially important in the times to come. So, this will become an industry of its own, we are at a very nascent stage.

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Hotstar appoints Gopika Gulati as Communications & PR Lead

In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past

By exchange4media Staff | Dec 9, 2019 9:05 AM   |   1 min read

Gopika Gulati

Hotstar appoints former UNESCO Communications Consultant Gopika Gulati as Communications and PR Lead.

Gulati will be leading PR and communications for Hotstar’s AVOD (Advertising based Video on Demand) division which includes flagship properties like IPL, corporate and tech PR. In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past.

Gulati holds an MBA in Communication Management from Symbiosis Institute of Media & Communication, Pune and a Bachelors in History from Jesus & Mary College, Delhi.


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Hindustan Coca Cola Beverages appoints Mukund Trivedy as Head of Communications

Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

By exchange4media Staff | Jul 16, 2019 8:38 AM   |   1 min read

Mukund Trivedy

Hindustan Coca Cola Beverages has appointed Mukund Trivedy as Head of Communications and media relations. Prior to this role, he was associated with SRF Ltd. as Head of Corporate Communications where he served almost a decade long stint.

Trivedy was also associated with SAIL for over 13 years where he was working as Sr. Manager Corporate Communications. He is also the founder of communications start-up-- Straight Drive.

Trivedy is the alumni of the prestigious Management Development Institute and has an MBA in Marketing.

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Amazon appoints Suruchi Jajoo as Manager, Public Relations

Prior to this role Jajoo was working as Director of Strategic Initiatives, Gutenberg LLC.

By Ruhail Amin | May 22, 2019 9:43 AM   |   1 min read

Suruchi Jajoo

Suruchi Jajoo, former Director of Strategic Initiatives, Gutenberg LLC has joined Amazon as Manager, Public Relations.

Prior to joining Gutenberg, Jajoo was associated with Urban Ladder for over 4 years. She joined Urban Ladder in 2013 and her last role was as Head of Strategy Communications. She has also served stints at Myntra and Telenor India.

Jajoo holds a Master’s degree in Strategic Communication from Columbia University and a Bachelor’s degree from Bangalore University.

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L&T appoints Yuvraj Mehta as Head of Brand Management & Communications

Mehta moved on from GMR after serving a four year stint with the group.

By Ruhail Amin | Feb 8, 2019 8:12 AM   |   1 min read

Yuvraj Mehta

Yuvraj Mehta, former Group Head, GMR Communications has joined L&T as Head of Brand Management & Communications. Mehta moved on from GMR after serving a four-year stint with the group.

Prior to GMR, he was working as Group Head & VP, Corporate Communications at Reliance Infrastructure Ltd where he served a long stint of over seven years.

Mehta has also been associated with Samsung Telecommunications Ltd as Head of Corporate Communications from 2006-08. He holds an MBA from KIIT School of Management and BSc from Calcutta University.

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Surabhi Patodia of Ola joins Practo as Head of Communications

Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR

By Ruhail Amin | Feb 8, 2019 8:20 AM   |   1 min read

Patodia

Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.

Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.

Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.

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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation

Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications

By Ruhail Amin | Jan 29, 2019 8:08 AM   |   1 min read

Leekha

IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.

Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.

Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.

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