India's indigenous PR agencies keeping the national flag high

As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit

e4m by Ruchika Jha & Shrabasti Mallik
Published: Aug 12, 2022 6:39 PM  | 6 min read

The Indian government's ambitious 'Make In India' campaign is a bid to make the country self-reliant in every sense of the term, which has led to the development of several indigenous companies and start-up, Fortune 500 companies and novel entrepreneurial ventures.

As we move towards an era of creating a self-sustainable economy, we have also observed a rise in the number of indigenous PR firms. On India's 75th Independence Day, we bring to you some of the country's renowned PR agencies that are straight-up indigenous and independent. Although such agencies face stiff competition from established global players, they hold onto their deep-rooted Indian values and continue to play a vital role in the international PR landscape. Strong and determined in true Indian spirit, they expand their reach to the broad ends of the PR spectrum with astounding success. 

Adfactors PR

Founded in 1997, Adfactors PR is a multi-specialist, full-service firm. As India's largest PR firm, its client portfolio includes some of the largest corporations, conglomerates, financial institutions and governments, along with a host of young start-ups and unicorns.


Value 360 Communications

Operating since 2003, Value 360 Communications is India's first PR agency with a focussed approach for early stage business. Their specialised services are based on innovation, strategy, execution, deliverables and impact, which has helped brands from the world over to realise their corporate communications requirements.


Concept PR 

Concept PR is one of India's premier, full-service public relations company with a strong presence across India. Incorporated in 1993, it is also acknowledged for its effective media relations and most critically, as India’s leading financial communications agency.

PR Pundit 

A communications consultancy, PR Pundit was founded in 1998 and harnesses innovation, technology and influencers to execute game-changing campaigns for consumer, lifestyle and luxury brands. Their forte lies in employing creative and skillful storytelling to engage the audience and initiate conversations.


The PRactice

Founded in 2000 with four employees, The PRactice has today grown to become one of India’s premier independent public relations consultancies. Their forte lies in helping clients seize unforeseen opportunities and mitigate unexpected challenges by speaking with total authenticity and clarity.


Media Mantra 

One of the fastest growing Image Management and Public Relations consulting firms in India, Media Mantra was founded in 2012. With a focus on creating a real-time measurable impact on client businesses, the agency represents a wide variety of brands ranging from start-ups to corporate giants.


First Partners 

A  full-service communications consultancy, First Partners was founded in 2016 and specialises in integrating communication solutions and delivering business outcomes. Their client portfolio includes multinational brands, large Indian corporations, government mandates along with Fortune 500 companies.


Pitchfork Partners 

Set up in January 2015, Pitchfork Partners is a new-age strategy consultancy, specialising in corporate and business issues that needs holistic solutions. They specialise in brand-building and reputation, crisis communications, policy and regulatory affairs, financial communications and more.



An integrated digital marketing, PR and corporate communications agency with over a decade of experience, Kaizzen is proficient in media relations, crisis and reputation management, and advocacy, to name a few. The industries they cater to include hospitality, entertainment, government and education among others.



India's first science-based, specialist reputation management advisory, Astrum works closely with C-Suite and senior political leaders. Founded in 2015, it is a data-driven advisory that harnesses analytics to generate the insights needed to engage stakeholders and shape public opinion, ethically.


Teamwork Communications 

Teamwork Communications is an integrated communications and PR company with over a decade of operations. They focus on crafting contemporary communication approaches and cater to corporates, healthcare giants and governments besides a broad-spectrum of emerging start-ups and unicorns.


Candour Communications

Founded in 2009, Candour Communications is a tech-focussed communications consultancy that believes in an integrated approach to communications and brand building. Their services include PR, industry and investor relations, policy advocacy and integrated communications strategy, among others.


80dB Communications is a new-age public relations firm specialising in start-ups and technology brands. They have been active for more than 15 years in the industry. It also differentiates itself in its working style with clients, the expression of which is through senior level attention and interaction and by getting involved with clients as partner.

Kommune Brand Communications

Established in 2012, Kommune is a seasoned PR firm that provides a holistic PR expertise with strategic thinking, quality research and creative solutions via advocacy, education, media relations and CSR programmes.

Fuzion PR

Fuzion PR is India's strongest regional PR firm with 14 company-owned offices and presence even in the smallest of regions of the country. In 2005, the firm was incepted as ‘Fuzion Communications’ in north India as a market research and analysis firm with more services added to it in the following years. It was rebranded as ‘Fuzion PR’ in 2009 with addition of PR and communication strategy services.

Consocia Advisory 

Consocia Advisory is a consulting firm that specialises in reputation management and PR, public affairs and advocacy, responsible business (sustainability and community development) and crisis management, including business continuity and market access and partnership. It was established in 2017.


Wizspk Communications and PR is a full-service integrated marketing firm that partners with businesses and organisations to build awareness about their brand and additionally, to promote and protect their brand reputation. It was founded in 2012. 

Actimedia PR

Incorporated in 1998, ActiMedia has been a fore-runner in the lifestyle and luxury PR industry for over 20 years, specialising in Lifestyle PR – from luxury, fashion, intertainment, beauty, hospitality, jewellery, online lifestyle portals to sports lifestyle.

On Purpose  

Founded in 2017, On Purpose is a public relations and communications services specialising in communications, public relations, social media, research, marketing, renewable energy, entrepreneurs, energy efficiency, arts, technology, women's rights, community development and community radio. 


Madison Public Relations

For the past 22 years, Madison PR has been partnering with brands to deliver impactful PR campaigns. With a 30-year-old lineage from the Madison Group, branding is ingrained in every Madison PR employee. It specialises in research and insights, corporate and brand PR, influencer marketing, digital PR, media training, crisis management, public affairs and many more. 

Grey Cell Public Relations 

A multi-competency communications advisory firm, Grey Cell Public Relations assists clients in leveraging their corporate values and business philosophy to achieve industry leadership. Its strategic approach chisels and shapes both brand image and corporate reputation.

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