Wieden + Kennedy Mumbai hires Yogesh Rijhwani & Abhishek Deshwal as Creative Heads
Rijhwani and Deshwal have 15 years of experience each
Wieden + Kennedy’s Mumbai office has hired Yogesh Rijhwani and Abhishek Deshwal as Creative Heads.
While they have worked across diverse brands and agencies, both Rijhwani and Deshwal, have 15 years of experience each.
Before Wieden, Yogesh Rijhwani was an ECD at Taproot Dentsu. He spent five years there, working across brands like Parle, Star Sports, Airtel, Aditya Birla Capital and Times of India, among others. He also led the work on Aquaguard and Marico’s Set Wet gel over the past few years. He has more than 15 years of experience in the business, having worked at Scarecrow M&C Saatchi before this. His work has won more than 25 awards, with his work on Nitco Tiles winning multiple awards from Kyoorius Writing Craft to Mirchi Kaan’s Writer of the year, the win he remembers most fondly.
On the other hand, Abhishek has been at Lowe Lintas, Taproot Dentsu, JWT and Contract. His most popular work has been on Micromax, OLX and Google among many others. He considers ‘helping Hugh Jackman escape a high-security prison’ and ‘making stand-up comedians roast the brand he was advertising’, the highlights of his career. Right from flirting with ‘Oddvertising’ to pursuing a higher purpose through advertising, Abhishek continues to experiment with innovative ways to make brands stand out.
“The legacy of Wieden has always been awe-inspiring. But over the last few weeks, it's the infectious, inclusive creative culture that's surprised me. The knack of sharing creative wisdom across the 8, now 9, offices is what I think makes the place what it is. And with all of this, there’s Paddy’s zen-like clarity. I can’t wait to be part of what team India will create” added Rijhwani.
"I remember once I was eavesdropping on a great conversation between some really interesting people in a restaurant. I really wanted to say something but couldn't because well, it was another table. Joining Wieden and Kennedy feels like being invited to that table. And I really hope I'm able to share some really entertaining nuggets with this crazy tribe of storytellers" added Deshwal.
“Both Yogesh and Abhishek are wonderful human beings and holistic creative thinkers, both have a track record of performing on different categories, mediums and platforms which is exactly what we are looking for. W+K is known for its eclectic thinking, and I want to be true to this spirit, and I think both these guys are a great fit. This is just the beginning of the growth plan of W+K India. We are looking for a variety of creative minds like these, who will take the legacy forward with us,” said Santosh Padhi Chief Creative Officer, Wieden Kennedy, India.
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HUL unveils changes in Management Committee
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer
Hindustan Unilever Limited (HUL) has announced a key change in its Management Committee.
BP Biddappa will join the HUL Management Committee as Executive Director, Human Resources and Chief People, Transformation and Sustainability Officer for South Asia. Biddappa will also join the HUL Board as a Whole Time Director, subject to shareholder approval.
In this role, he will lead the people agenda for South Asia as well as drive the transformation interventions from a business, organization, and sustainability perspective.
Anuradha Razdan, currently Executive Director, Human Resources, HUL and Chief HR Officer, South Asia will be appointed to a global role as Chief Reward & Organization Development Officer for Unilever. This change will be effective June 1, 2024.
Biddappa is currently the Chief HR Officer for Global Home Care and Head, Global Employee Relations for Unilever. He started his over three-decade-long career in Unilever with a factory stint in HUL and then moved on to undertake a variety of roles, from leadership development to business partnering, across several Unilever businesses and led HR for Unilever in Maghreb, Bangladesh, and India.
During his last stint in HUL, he was instrumental in setting up the Winning in Many Indias approach, creating a more agile and focused business unit framework in South Asia and launching the Prabhat community development program that has, till date, impacted over 10 million Indians. Over the last 5 years, he has led two critical expertise functions for Unilever globally – Organization Development & People Analytics and Global Employee Relations. He also helped set up and build the Health and Wellbeing business for Unilever as well as the Unilever Professionals business.
Anuradha has been the Executive Director, HR at HUL and CHRO for South Asia for the last five years. During her tenure, she helped the business navigate the COVID pandemic. Under her leadership, the Company completed the seamless people integration for the HUL-GSK CH merger. Being a strong advocate for inclusion, she led the company towards its ambition of being a gender balanced organisation – launching multi-year programmes, like Ahilya and Samavesh, to improve gender balance in traditionally male bastions such as Sales and the Factory shopfloor. During her tenure, HUL has consistently been chosen as the Employer of Choice.
Welcoming Biddappa back to India, Rohit Jawa, CEO and Managing Director, HUL said, “An accomplished HR leader with over three decades of experience, Biddappa comes with immense knowledge of transformation and organisational development. I am glad to welcome him to the HUL Leadership and I am confident that his able guidance and leadership will help transform the business to progress further on our future-fit agenda.”
Thanking Anuradha for her contribution to the business, Rohit said, “Anuradha is known for her ability to shape and deliver a strategic business-focused people agenda. She has played a key role in the HUL Leadership Team over the past five years. Her appointment to a senior leadership role for Unilever is yet another testimony to the powerhouse of talent we have in India.”
ShareSaurabh Kundra joins Omnicom Media Group as Business Director- Investment
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
Omnicom Media Group has appointed Saurabh Kundra as Business Director- Investment. He made the announcement on LinkedIn.
“I’m thrilled to announce that I’m starting a new position as Business Director- Investment at Omnicom Media Group! I’m incredibly excited to be part of such an innovative and dynamic team”, the LinkedIn post read.
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director.
In his previous stints, Saurabh Kundra has worked with Essence, Ogilvy & Mather, Sharekhan and Businessworld.