Unicommerce hires Vaibhav Mehrotra to lead marketing function

Pranay Kale has been appointed to head Unicommerce’s sales across India

by e4m Staff
Published: Sep 25, 2024 11:19 AM | 1 min read

Unicommerce has hired Pranay Kale to head its sales across India, while Vaibhav Mehrotra will lead the marketing function.

Pranay brings to Unicommerce more than 18 years of experience in the SaaS industry and has worked across BFSI, technology, manufacturing as well as other verticals globally. He has previously headed growth functions for companies like Leadsquared, HighRadius and Realization Technologies. Pranay joins Unicommerce as the Sales Head for India, and will be responsible for growth at the company.

Vaibhav is a seasoned marketing leader with a career spanning over 15 years with experience across brand, product, digital and performance marketing. He has held leadership positions at renowned organizations including Cashfree Payments, DLF Limited, Max Group, Cognizant Interactive, and Photon Interactive. At Unicommerce, Vaibhav will be responsible for driving industry-leading best practices in brand marketing, product marketing, and digital strategy.

“I am delighted to welcome on board Pranay and Vaibhav. They bring rich and diverse experience to Unicommerce, which will help grow our collective ability to serve our customers and grow the market. The e-commerce market is rapidly evolving in terms of user expectations, complexity of operations and the interconnectedness of key participants. Our deep understanding of the market and our expanded leadership position strengthens our ability to keep simplifying e-commerce for all our users through our integrated range of technology solutions”, said Kapil Makhija, MD & CEO of Unicommerce eSolutions Limited.