Truecaller appoints Vikas Khanna as Senior Director, Ad Sales
Vikas Khanna has over 25 years of leadership experience across print, television, and digital media
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Published: Jan 7, 2026 11:44 AM | 2 min read
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- Truecaller has appointed Vikas Khanna as Senior Director of Ad Sales for Truecaller India, focusing on leading the company's direct sales business in the region.
- Vikas brings over 25 years of experience in media and technology, having held senior roles at notable organizations such as Jio Hotstar, Star Sports, and TikTok.
- Hemant Arora, Vice President of Global Ads Business at Truecaller, emphasized the importance of direct brand relationships and a data-first approach to advertising in the company's future strategy.
- Vikas expressed enthusiasm for joining Truecaller, highlighting the platform's unique position in consumers' lives and the opportunity to foster strong partnerships and drive innovation in advertising.
Truecaller has appointed Vikas Khanna as Senior Director, Ad Sales, Truecaller India.
In this role, Vikas will lead Truecaller’s direct sales business for India.
With over 25 years of leadership experience across print, television, and digital media, Vikas’s appointment significantly strengthens Truecaller ads senior leadership team.
He has held senior leadership roles at some of India’s most respected media and technology organisations, including Jio Hotstar, Star Sports, ITV Network, TikTok, NewsX, TV18, NDTV Network, Times of India and the India Today Group.
Commenting on the appointment, Hemant Arora, Vice President – Global Ads Business at Truecaller, said: “Direct brand relationships are central to how we see the future of advertising at Truecaller. As a platform that plays a meaningful role in consumers’ daily lives, we believe advertising must be built on a data-first approach, powered by AI, and measured beyond surface-level metrics. With strong foundations now in place spanning industry expertise, premium inventory and advanced measurement, this is the right moment to scale. India is a strategic market for us, and Vikas’s entrepreneurial mindset and deep market understanding make him the ideal person to take this forward.”
On his appointment, Vikas Khanna, Senior Director, Ad Sales at Truecaller India, said: “I’m excited to join Truecaller at a time when trust, attention and outcomes are becoming central to effective advertising. Truecaller’s position as a daily-use platform, deeply embedded in consumers’ lives, creates a unique opportunity for brands. I look forward to working with the team to build strong direct partnerships, drive industry-led innovation, and deliver meaningful, measurable value for advertisers.”
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