Neha Sharma Katyal appointed GM - Business Development Agency at The Trade Desk

Prior to joining The Trade Desk, Neha Sharma Katyal was with Disney+ Hotstar as Director of Agency Sales

by e4m Desk
Published: May 7, 2025 11:37 AM | 2 min read

Neha Sharma Katyal has joined The Trade Desk as GM - Business Development Agency. She shared the news of her new role through a LinkedIn post.

In her post, she stated that she is excited to step into the world of programmatic and is energized by the possibilities of precision, transparency, and real-time decisioning.

“After 6 incredible years across two seasons at Disney+ Hotstar (now JioStar), it’s time to hit pause on the stream and start a brand-new chapter. From tentpole titles week after week, riding the adrenaline of LIVE sports, to building powerful partner ecosystems—this journey has been nothing short of a blockbuster. As I close this season, I’m thrilled to share what’s Streaming next - I’m joining The Trade Desk as GM - Business Development, Agency.”, she stated in her LinkedIn post.

Prior to joining The Trade Desk, Neha Sharma Katyal was with Disney+ Hotstar as Director of Agency Sales where she led agency partnership with WPP/GroupM, Omnicon Media Group, IPG & Dentsu across multiple categories and brands.

Neha Sharma Katyal is a seasoned commercial and digital marketing executive with expertise in leading high growth businesses and cultivating top performing teams.

In her previous stints, she has worked with Spotify, Twitter, Star Sports, BBC Worldwide and Network18 group, managing large teams across diverse cultural contexts and has held roles in growth strategy, customer marketing, revenue creation, agency partnerships, and general management while working alongside global leadership councils & JAPAC leadership teams.