Kia India's Shakti Upadhyay joins Bajaj Auto as Vice President – Brands
Shakti Upadhyay be leading Bajaj Auto's sports motorcycle category
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Published: Sep 22, 2025 3:07 PM | 1 min read
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Kia India's Shakti Upadhyay has joined Bajaj Auto as Vice President – Brands.
He will be leading the Sports Motorcycle category, which includes names like Pulsar and Dominar.
In a social media post, announcing his move, Upadhyay wrote: "Bajaj has always stood for innovation, performance, and a strong challenger spirit— values that resonate deeply with millions of riders around the world. To be part of this legacy, and to contribute to shaping the future of India’s most iconic sports motorcycles, is truly an honour.
As I take on this new role, my focus will be on deepening brand love, driving global ambition, and celebrating the spirit of riders everywhere.
Here’s to building bold brands and powerful machines with The World’s Favourite Indian."
He moved on from Kia India in September after a stint of over seven years.
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