IDFC First Bank CMO TV Naarayan steps down

His last working day was on August 22, 2025. He announced that he will be exploring new opportunities in the aviation sector

by e4m Staff
Published: Aug 27, 2025 5:50 PM | 1 min read

T.V. Naarayan, Chief Marketing Officer at IDFC First Bank, has stepped down from his role, with his last working day on August 22, 2025. He announced that he will be exploring new opportunities in the aviation sector.

At IDFC First Bank, Naarayan spearheaded the marketing function, driving initiatives across brand strategy, sponsorships, digital marketing, retail branch marketing, impact properties, and local market programs. He also led the loyalty and strategic alliances vertical, strengthening customer engagement and building valuable partnerships.

With a career spanning more than two decades, Naarayan has held leadership roles across financial services and digital platforms. He began his journey at Kotak Securities as Assistant Manager – Marketing & Branding, before moving to TimesOfMoney as Product Manager for NRI services. He later took on senior roles at Motilal Oswal Securities and TimesOfMoney in product and digital marketing.

Naarayan’s career highlights also include his stint at PayPal, where he led merchant marketing, marketing operations, and merchant acquisition for international markets.