Google’s Nikhil Rungta joins Yebhi as Chief Business Officer

Rungta is teeing off his stint at Yebhi with a new campaign on the ‘Try & Buy’ concept, which he feels will be a game changer for the e-comm category

e4m by exchange4media Staff
Published: Mar 6, 2013 1:05 AM  | 2 min read
Google’s Nikhil Rungta joins Yebhi as Chief Business Officer

Nikhil Rungta, former Country Marketing Head at Google India, has joined Yebhi as Chief Business Officer. In his new role, Rungta will be responsible for the strategy, planning and execution of the company’s sales, marketing and product development.

Commenting on the appointment, Manmohan Agarwal, CEO, Big Shoe Bazaar said, “Nikhil brings with him a wealth of experience and knowledge after serving more than 15 years with leading organisations. We are confident that he will have a similar success at Yebhi.”

Rungta added here, “This is a new challenge and I am very excited as I get onto this new journey. I will be teeing off with a new TV campaign based on the concept of ‘Try and Buy’. The new feature initiated by Yebhi will be the game changer for the e-commerce category and will help in taking the category to the next level. The campaign came from a deep understanding of how consumers buy online and the fact that one of the biggest barriers to purchase is lack of touch and feel of the product. Now, the consumer can order products through Yebhi and only buy after trying or checking out the product.”

Rungta was Country Marketing Head at Google since 2009. He was responsible for all Google products, including Search, YouTube, Chrome, Google+, Android and so on. He was instrumental in the changing the perception of YouTube as a top destination of premium video content, including Bollywood, cricket and music. He also launched initiatives such as Get India Business Online (GIBO) and the Great Online Shopping Festival (GOSF).

Prior to Google he was Head of Marketing at Yatra, where he was part of the leadership team. His 15-year career in sales and marketing includes work across various categories such as FMCG, Consumer Durables, Finance, IT and Travel Services.

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