Federal Bank appoints M V S Murthy as its first CMO
Prior to this, M V S Murthy was heading Marketing, Digital and Corporate Communication at TATA AMC
Federal Bank has appointed M V S Murthy as its first Chief Marketing Officer. He has been mandated to leverage marketing to help build scale by working on the intersection of Brand Communication, Customer Experience and Technology.
Prior to being appointed at Federal Bank, M V S was heading – Marketing, Digital and Corporate Communication at TATA AMC.
“We are happy to welcome M V S to Federal family. I am certain his vast experience will strengthen our brand positioning and will be an enabler in our journey from good to great,” said Ajith Kumar K K, President & Chief Human Resources Officer, Federal Bank.
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