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K Sera Sera plans to expand film distribution circuit

29-March-2005
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K Sera Sera plans to expand film distribution circuit

K Sera Sera Productions has announced its plans to enter film distribution market nationally. The company already has its own distribution offices in Mumbai, Delhi and the Nizam, which together cover 60 per cent of the film revenue market. As the first step towards going national, the company is now expanding its reach to Mysore and Central Provinces as well.

"Today multiplexes attract a growing audience and are proving to be a powerful option for extending the reach of films and sustaining box office performance. The CP and Mysore belt cover over 437 multiplexes. PVR Bangalore, for instance alone has 11 screens. This is one reason why when we decided to expand our distribution network, we chose Mysore and CP as our next stops," said Kacon Sethi, CEO, K Sera Sera Productions.

Besides the films under the K Sera Sera banner, the company has successfully distributed films like Black, Dil Maange More, Raincoat and Tango Charlie in its existing distribution network. With the network now expanding nationally, the company plans to distribute over 20 films in the next one year. It has already signed up two such distribution deals and is negotiating with other filmmakers.

"Despite the growing corporatisation of the Indian film production houses, film distribution still remains caught in the traditional unorganised matrix. We plan to bring modern marketing and risk management techniques in this business," Sethi said.

"The company's move of going national with film distribution will also provide a solid foundation for further growth, new revenue streams and help making K Sera Sera a complete entertainment company," added Sethi.

Apart from motion picture distribution K Sera Sera's business operations include motion picture production and television content production. It already has a television serial on air and on the movies front the company has five major films under production. They are D, James, My Wife's Murder, Darna Zaroori Hai and the mega budget film, Sarkar that brings together the father - son duo Amitabh and Abhishek Bachchan for the first time. The company has recently announced its intention to raise Rs 60 crore from the capital markets.

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