ZEEL launches Tamil film entertainment channel Zee Thirai

The announcement was made by Punit Mishra, ZEEL CEO, India Broadcast Business, along with Kamal Hassan

e4m by exchange4media Staff
Updated: Jan 8, 2020 5:17 PM

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Zee Thirai

Zee Entertainment Enterprises Limited (ZEEL) has officially announced its entry into the Tamil Film Entertainment space with a new movie channel – Zee Thirai.

The new channel is the sixth channel in the southern region by the network and the second movie channel in the south after Zee Cinemalu.

The announcement was made by Punit Mishra, CEO - Zee Entertainment Enterprises Ltd. (India Broadcast Business) along with Kamal Hassan.

Also Read: ZEEL says its TV channels in Tamil Nadu are fully operational across cable & DTH operators

The brand’s tagline is “Rathathil Kalandhadhu Cinema” which literally translates to “Cinema is infused in our blood”.

The on-air launch of Zee Thirai is slated for Sunday, January 19.

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