ZEE unveils four regional channels

The channels - Zee Punjabi, Zee Biskope, Zee Thirai and Zee Picchar, were launched on Wednesday

e4m by exchange4media Staff
Updated: Dec 19, 2019 1:41 PM

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ZEE has launched four regional channels - Zee Punjabi and three movie channels, as per news reports.

The three other channels - Zee Biskope in Bhojpuri, Zee Thirai in Tamil and Zee Picchar in Kannada - were unveiled on Wednesday.

Amit Shah, Cluster Head - West, North and Premium Channels, was quoted as saying by news reports: "It is for every Punjabi. There is enough and more material for each and every household. We have have original fiction shows on different concepts like the army, partition is a big aspect, love like Heer-Ranjha, NRI is a big concept in Punjab... Music is big part. We have a dedicated music time band."

The Tamil movie channel is reported to have 52 premiers in a span of 52 weeks.

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