Zee News goes Free-To-Air
Zee News takes pride in announcing that it is going Free-To-Air (FTA) on public demand with effect from Wednesday, June 8, 2016
Zee News known for delivering factual, credible and relevant content that fulfils the need and expectations of the viewers, takes pride in announcing that it is going Free-To-Air (FTA) on public demand with effect from Wednesday, June 8, 2016.
On this occasion, R K Arora, Executive Director and CEO, said "Zee News’ mission has always been to nurture more informed and aware citizens, and hence we decided that Zee News will go FTA. This will aid rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives.”
"My innumerable interactions with people across India had revealed their urge to view Zee News even in remote locations, but were unable to afford a paid channel,” says Sudhir Chaudhary, Editor, Zee News. “With Zee News going Free To Air, our constant endeavour to create news for public welfare will now finally also impact millions of lives in Rural India,” he signs off.
Moreover, with Zee Media crossing more than 150 million viewer mark in the recent past and also being declared as the No. 1 trusted Hindi News Channel, according to The Brand Trust Report – India Study 2016 – study by TRA Research, going FTA will only give an impetus to the reach and popularity of Zee News and unlock the collaborative power of the news business, making a much greater collective impact.
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