Telangana News broadcasters spike ad rates by 25-80% ahead of election results

The results of assembly election in Telangana along with other four states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today

by Neethu Mohan
Published - Dec 11, 2018 8:17 AM Updated: Dec 11, 2018 8:17 AM
TelanganaMap

The results of assembly election in Telangana along with four other states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today. The election results are considered to be the semi-finals to the 2019 Lok Sabha elections.

A grand alliance of Congress, Telugu Desham Party (TDS), Communist Party of India (CPI), Telangana Jana Samithi (TJS) named Prajakootami  (People’s front) was formed with an objective of defeating the ruling TRS in the elections. Bharatiya Janata Party (BJP), All India Majlis-e-Ittehadul Muslimeen (AIMIM) are the two other parties on the battlefield. Sixty is the magic number required to form the government in the 119 member Telangana assembly. The state recorded a turn out of 73.2 per cent of voters and if the numbers are in favour of TRS, then K Chandrashekar Rao will return to power and form the government.

The various news organisations have released exit poll survey results prior to the counting day.

CNX - Times Now, India TV, Axis My India - India Today and Aaj Tak, Republic Jan Ki Baat, CVoter - Republic TV are few of the exit poll surveys and these surveys have revealed mixed results for Congress and BJP.

The channels across the country have lined up extensive programs for the counting day with live updates and in-depth analyses of the election results.

CNN-News18 launched numerous shows to bring latest developments throughout the elections – the campaigning phase and the polling day.

Under the channel’s programming ‘Reporters Project’, their reporters travelled across Telangana to capture the ground realities, assess issues and record the sentiments of the people at the center of the story.

With comprehensive reportage to bring the fastest and most accurate results, first reactions and a 360-degree view of the final picture, the programming will commence at 6 AM on CNN-News18. Offering a combination of live coverage, real-time updates on seat tally, the programming on the channel will not only keep a close track of the trends but also provide in-depth analyses and implications of the results.  

With the entire News18 Network’s team of journalists across the states bringing in up-to-the-minute updates on the results, the channel will bring to the viewers unparalleled access to the latest happenings.

On CNN-News18, Executive Editor Bhupendra Chaubey along with Deputy Executive Editor Zakka Jacob and Deputy Executive Editor Anand Narasimhan will also be joined by a panel of the prominent journalists and the finest political analysts like Swapan Dasgupta, Sanjaya Baru, Vir Sanghvi, Surjit Bhalla, Ajoy Bose, Rasheed Kidwai and Advaita Kala to bring a comprehensive analysis of the results of the assembly elections.

The regional players in Telangana have also lined up programs for the state’s D-Day. The channels also have hiked their advertisement rates for the day. On the other hand, a few channels are planning to go for limited advertisement space telecast. 

According to industry experts based in Hyderabad, the channels have raised their advertisement rates by 20-80%. “The channels have come up with premium package for the advertisers on the counting day. There will be a huge rise in the advertisement rates and there will a high demand for advertisement space in the morning slots. There will be a spike of more than 20-60 % from the actual advertisement rate,” said a senior media planner based in Hyderabad.

Talking to exchange4media, Srinivas Murthy, VP, Marketing TV5 News Network said, “TV5 will be starting live telecast from 6 am. We have deployed 50 OB vans and reporters covering all the counting centres. There will be a change in screen layout for tomorrow and we are doing a 360-degree coverage of the counting day.”

“There will be a huge rise in the TV viewership today. The viewership on the counting day will double than compared to the normal days,” added Murthy.

The channel will be conducting an in-depth analysis of the election results.

“We have a premium package for advertisers for the day and have hiked the advertisement rates by 25%,” said Murthy.

Another major player in South India TV9 is providing non-stop coverage of the counting day with special bulletins and live telecasts. The channel started their live telecast at 6 am.

“Today we will be allotting very limited advertisement space and there are premium advertisement packages for today,” said Clifford Pereira, Director, TV9. “The TV viewership will be phenomenal and a rise of 100% in terms of viewership will be achieved easily today,” added Pereira.

The Telugu News channel NTV is also doing an extensive coverage of the counting day. “We are doing a marathon live on this D-Day. We have deployed reporters and contributors across the counting centres. The advertisement space will be limited for today at the same time we expect a rise of 80-90% increase in terms of viewership,” said Hari Krishnan, Chief Copy Editor, NTV News.

“The Telangana elections are very crucial for the political parties and the channels also reap benefits during the election period in terms of revenue and viewership. The high amount of competition in the TV space will force the players to provide unbiased reportage of the events. In terms of advertisement rates, there will be a spike of almost 80%. In terms of viewership, the local channels will have a massive rise,” concluded, a senior media planner.

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