Star India launches ‘Star Value Pack’ making sports accessible to every Indian

The Value Pack is available in seven languages – Hindi, Bengali, Marathi, Tamil, Telugu, Kannada and Malayalam

e4m by exchange4media Staff
Updated: Dec 18, 2018 12:12 PM
Star Value Pack

In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment, the network has launched the Star Value Pack in seven languages. 

The value pack has the most compelling channels across entertainment, movies, education and sports. Viewers get an incredible line-up of sports properties such as Vivo IPL, ICC Cricket World Cup, BCCI tournaments, Vivo Pro Kabaddi League, Hero Indian Super League and more. This initiative is in line with the New Tariff Regime beginning December 29, 2018 empowering consumers to pay only for what they choose. 

Sanjay Gupta, Managing Director, Star India said, “We believe Entertainment and Sports play a critical role in shaping the nation. By including Sports in the Star Value Pack, we aim to make it accessible to every Indian and thus change the way Sports has been consumed in the country. The Star Value Pack offers viewers the very best from our wide canvas of content across general entertainment, movies, sports and knowledge at unbelievably affordable rates. We have been entertaining, inspiring and serving millions of viewers across India for close to 25 years now, and are delighted to empower the consumer further with even greater choice and value.”

Star Network’s consumer awareness campaign  

Star India has unleashed a nation-wide multi-media, multi-starrer campaign to bring the idea of how affordable the Star Value Pack offerings is. Mega stars like Aamir Khan, Mohanlal, Kamal Hassan, Nagarjuna, MS Dhoni, Bengali movie star Dev, Kannada film star Darshan Thoogudeep, Swapnil Joshi and more are spreading the message to educate the consumers across the nation. They will be joined by prominent Star Network television faces like Divyanka Tripathi, Gautam Rode, Sharad Malhotra, Bhumika Gurung, Sushant Singh and more.

Star India is also giving consumers the choice to select the Star Premium Pack that includes the Star Value Pack content as well as the best of international entertainment, movies, lifestyle and marquee sporting events such as Premier League, Grand Slam events and Formula 1. 

*Exclusive of applicable taxes. Terms & Conditions Apply.

With over 60 channels in eight languages across entertainment, movies, sports and knowledge Star India provides a wholesome offering. Star’s a-la-carte offering allows consumers to subscribe to only what they want to watch. Bouquet offerings are crafted for different language-regional preferences to provide wholesome experience with the best mix of channels. 


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