Star Gold recorded 1.73 crore impressions for ‘Total Dhamaal’ premiere
The ‘Total Dhamaal’ screening on May 12 on Star Gold is now the most-watched movie premiere of this year
World Television Premiere of family entertainer ‘Total Dhamaal’ on Star Gold on May 12 has smashed all viewership records, with 1.73 crore impressions, making it the most watched movie premiere of 2019.
With 52.97 crore impressions, the channel stands tall as the No.1 Hindi movie channel in the industry.
Hemal Jhaveri, General Manager and Executive Vice President, Hindi Movies Business, Star India said, “We are elated that ‘Total Dhamaal’ has broken all previous records. It was one of the biggest films of 2019 and with its stupendous success on television, we yet again reinforce our brand promise of being the Home of Bollywood Blockbusters. The response is a validation of the content and marketing strategy.”
Overwhelmed by the response received by Total Dhamaal, director Indra Kumar said, “Total Dhamaal has been a dream come true, first with its box office success and now with a blockbuster Premiere on Star Gold.”
Actor Riteish Deshmukh said, “The making of this film was ‘Total Dhamaal’ for the entire cast. I am glad this translated so well on TV, making it a ‘Total Success’ with its Premiere on Star Gold.”
Madhuri Dixit Nene said, "Total Dhamaal marked my collaboration with some of my favourite co-stars after many years. We are happy Star Gold made its television premiere so grand.”
“A big thank you to our viewers and to Star Gold for making Total Dhamaal the No. 1 TV Premiere of the year. There is nothing that an actor wishes for more than love from his fans and I am so humbled that they are giving this film so much of it,” said actor Anil Kapoor.
The channel is now set to premiere romantic-comedy ‘Luka Chuppi’, starring Kartik Aryan and Kriti Sanon on June 2 at 12.30pm.
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