SPN extends TV & digital partnership with ABB FIA Formula E Championship
SPN will show all races of ABB FIA Formula E Championship for further two seasons
Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent, including India, Pakistan, Sri Lanka and Bangladesh.
The fifth season of the ABB FIA Formula E championship will kick off in Saudi Arabia on December 15, 2018 and the final round will be hosted by New York City on July 14, 2019. This year will see the sport further evolve as they unleash the second-generation pure electric race cars.
SPN will show action from every E-Prix throughout the course of the season, alongside analysis and reaction with supplementary magazine shows and highlights packages.
With the participation of automobile manufacturing giant Mahindra & Mahindra, Indian following for the championship is very high. Mahindra Racing has finished on 4th & 3rd positions in the last two years of the championship.
Talking about the partnership, Rajesh Kaul, Chief Revenue Officer- Distribution and Head - Sports, Sony Pictures Networks India, said, “We are thrilled to extend our partnership with ABB FIA Formula E after the positive response and viewership we have seen over the past year. This series is especially exciting given the innovation and the potential it has for the future. At SPN, we are focused on providing a multi-sport viewing culture and the ABB FIA Formula E Championship further strengthens our vast portfolio.”
Ali Russell, Media & Business Development Director, Formula E, said, “As we approach the start of the new season, it’s great news to retain SPN as exclusive broadcaster across the Indian sub-continent. With the increased demand and appetite for the ABB FIA Formula E Championship in India, we’re excited to bring eager fans and Mahindra Racing supporters the best that the electric street racing series has to offer for another two seasons.”
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