Sony Six launches 'NBA Inside Stuff: India Edition'

Derived from the popular American TV show which airs on NBA TV, the Indian version will have its own local spin of the customised off-the-court show. The India Edition goes on air from tomorrow

e4m by exchange4media Staff
Updated: Mar 1, 2014 10:14 AM
Sony Six launches 'NBA Inside Stuff: India Edition'

Sony Six is all set to launch a version of ‘NBA Inside Stuff’, a sports and entertainment all-access show, for audiences in India. The programme includes behind the scenes coverage of the National Basketball Association (NBA) and its players, along with highlights of the league’s activities in India.

Derived from the popular American television show which airs on NBA TV, the Indian version will have its own local spin of in-depth reporting highlighting some of the NBA’s biggest stars and most exciting teams, all packaged with a fresh new look. The show will air on Sony Six every Sunday at 12:00 pm, with the first episode airing on Sunday, March 2, 2014. The weekly show will tip off its first episode with a unique look at the recently concluded NBA All-Star 2014 in New Orleans.

On the eve of the show’s launch, Prasana Krishnan, EVP and Business Head, Sony Six said, “The show is a great hit internationally and we are sure that the familiarity supported by our localised content will help permeate the craze for NBA in the country. The show will enable viewers to connect with the sport even further. This introduction signifies our commitment to basketball and we will ensure that the Indian fan has every opportunity to enjoy the sport and its periphery in the best possible way.”

Yannick Colaco, Managing Director, NBA India added here, “Sony Six is a great partner that continues to provide new ways to bring the NBA and the game of basketball to Indian audiences. This show will provide great insight into the NBA on and off the court, which will help lead to further viewership and generate greater involvement in the game amongst fans.”

The 30-minute weekly show will be co-hosted by Manish Nawani and Neelam Sivia, who will take fans through an inside tour of the NBA, which includes behind-the-scenes activities and off-court features about the NBA and its biggest stars. The show is designed to be interactive with the fans of the game and will also act as a platform for sport enthusiasts to sample the best of the NBA globally and basketball in India.

Sony Six is the exclusive television partner of the NBA in India. The channel broadcasts 14 games per week during the NBA season as part of its ‘NBA Mornings on Six’ campaign. Sony Six will broadcast over 300 live regular season games in India, as well as NBA All-Star, The NBA Playoffs, and NBA Finals.

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