Shemaroo Entertainment enters TV business with Marathi movie channel

Shemaroo Entertainment launches its first TV channel, Shemaroo MarathiBana which will be an FTA movie channel

e4m by exchange4media Staff
Updated: Jan 15, 2020 8:40 AM

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Hiren Gada launches Shemaroo Marathi Bana

After entering the digital space with ShemarooMe, the company has expanded its portfolio and has now entered the broadcast business with Marathi movie channel Shemaroo MarathiBana. 

Shemaroo MarathiBana plans to be a one-stop destination for some of the most popular Marathi movies and theatre plays which were launched with the sole objective to entertain the Marathi audiences. The channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through the high-quality rich content offering.

The newly launched channel will showcase a wide array of Marathi movies from the most recent ‘Bhay’ starring Abhijeet Khandkekar to the classic Ramesh Deo’s 'Prem Andhale Aste' released in the year 1962 along with hits like Apna Manus, Poshter Girl, Mitwaa, Classmate etc. Additionally, the channel will also telecast famous Marathi plays which are a rare offering from a TV channel for its viewers. It's an FTA channel and will be available across DTH and cable platforms. 

The company has also been producing and syndicating regional content for a few decades. Shemaroo’s content has been playing across various leading channels as part of their programming schedule. Therefore, launching a Marathi movie channel that will be home to high-quality content was the next natural progression to entertain the audiences under the Shemaroo banner.

Hiren Gada, CEO, Shemaroo Entertainment Limited said, “The launch of movie channel will further expand Shemaroo’s presence in the Marathi speaking market, where we are bringing some of the rich content on our premium Marathi movie channel.”

He further added, “We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them with entertainment in the language they enjoy and prefer.”

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