Shemaroo enters partnership with Asian Television Network to expand into Canada

ATN Movies, powered by Shemaroo, will be fueled with content from Shemaroo’s Bollywood library and will give ATN Movies consumers access to contemporary and classic cinema

by exchange4media Staff
Published - May 28, 2019 5:25 PM Updated: May 28, 2019 5:25 PM
Shemaroo ATN

Shemaroo Entertainment Limited, one of India’s leading content powerhouses has associated with Asian Television Network (ATN) Canada, Canada’s largest South Asian Broadcaster, as an exclusive content partner for its Hindi movie channel - ATN Movies. ATN Movies, powered by Shemaroo, will be fueled with content from Shemaroo’s Bollywood library and will give ATN Movies consumers access to contemporary and classic cinema.

Shemaroo, well-known for its Bollywood content will entertain South Asians living in Canada and even natives who have a strong affinity towards Bollywood. Canada has a significant South Asian base including Indians, Pakistanis, Nepalese, Bangladeshis and West Indians who can now enjoy Shemaroo’s best flicks with their family and friends on ATN Movies.

Commenting on the collaboration with ATN Canada, Hiren Gada, CEO, Shemaroo Entertainment Limited said, “The strategic alliance not only reflects Shemaroo’s vision to constantly cater to the growing demand for Indian content worldwide but also enhances ATN Canada’s rich and entertaining content. Shemaroo has emerged as a trusted content partner in India and with this collaboration, we are excited to expand our reach and present our expertise in Canada.”

Speaking on the partnership, Dr. Shan Chandrasekar, President & CEO of ATN- Asian Television Network International Limited, Canada, said, “Asian Television Network has emerged as a leader for offering compelling content for the South Asian community in Canada. We are proud to collaborate with Shemaroo as it enhances our content portfolio. The best of Bollywood, regional and devotional content that Shemaroo’s robust library includes also fulfills our promise to present diversified and entertaining content to our viewers.”

ATN Canada distributes over 50 Premium television channels in 9 South-Asian languages and its recent addition is ATN Movies.

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