Republic Bharat’s exposé & stories become top talking point on social media

Republic Bharat launched with an investigative report about the “massacre of Karsevaks” in Ayodhya on Saturday

e4m by exchange4media Staff
Updated: Feb 6, 2019 11:36 AM

Republic Bharat has set the news agenda and created an impact on social media through its first few days of going live across India.

Covering the face-off between West Bengal Chief Minister Mamata Banerjee and CBI over the Saradha chit fund case investigation, the #MamataBlocksCBI hashtag floated by Republic Bharat created a massive impact on social media. In the first 24 hours on Twitter, there were 372 million impressions made across 21 states of India. The story hashtag was not only a top trend in India for 2.5 hours, but also had people across 16 countries participate in the conversation, the network said in a statement.  

"Republic TV has been a pioneer when it comes to creating innovative news formats. With the launch of Republic Bharat, Arnab and team are taking innovation to the masses and are using social media to bring the voice of the citizens into the newsroom. With the launch of Republic Bharat, we have seen data flow into our systems within the first three days. With 372 million probable impressions and reaching 21 states across India, Republic TV clearly shows that they know how to be true market disruptors by making their presence felt”, said Amarpreet Kalkat, CEO, Frrole Inc.

Republic Bharat launched with an investigative report about the “massacre of Karsevaks” in Ayodhya on Saturday. Broken by Arnab Goswami and his team at 11 am on the launch day, the “Karsevak massacre” investigation quickly took over national discourse from New Delhi to Kumbh and across social media.

Within a matter of 24 hours, Republic Bharat launch story hashtag (#KarsevakMassacre) created more 88.5 million impressions with 27 states and three union territories conversing on the story on Twitter alone, according to the statement.

The story was a top national trend from 1:30pm onwards-- which was within 3.5 hours of the story being aired on the channel. Not only in India, but the story also generated conversation among global audiences digitally, garnering responses from users in 19 countries, the network claimed.

With a flurry of reactions from all quarters soon after the first play out of the investigative report, Republic Bharat ensured that Arnab Goswami’s trademark impact-driven journalism made a mark on the Hindi  audiences on day 1: From the Union Law Minister Ravi Shankar Prasad being among the first to react on the story to the BJP raising the issue at a press conference at a little after 6pm on Saturday; from the UP government coming on record to assure an investigation based on Republic Bharat’s launch story moments after the report aired to the Shiv Sena pledging to raise the issue in Parliament on Monday; from PILs being filed based on the evidence put out by Team Bharat to the investigation becoming the center-focus at the ongoing Kumbh with Baba Ramdev and Sri Sri Ravi Shankar joining the chorus for a reinvestigation.

On day 2 of Republic Bharat beaming across the country, during which the channel had fresh and new exclusives that set the agenda on this story and others, Uttar Pradesh Chief Minister Yogi Adityanath in an exclusive conversation with Arnab Goswami assured a probe based on the evidence put out by the channel. 

Not just in terms of setting the agenda on ground, the Republic Bharat launch investigation report became the country’s top talking point on social media.

With families of missing karsevaks and political parties promising to take up the fight for justice in the wake of new evidence put out by Republic Bharat, the channel’s launch story has left an indelible mark on viewers and is pegged to whip up a political storm in the coming days.

After marathon coverage of the developments in Kolkata on the Mamata Banerjee story, Republic Bharat once again set the agenda in terms of content with an exclusive Sting Operation on a former TMC Member of Parliament who was arrested in the Saradha Scam.

While Mamata Banerjee sat on her protest in Kolkata, the Republic Bharat team broke its sting at 6pm on its third day of broadcasting. Union Minister Smriti Irani, MoS PMO Jitendra Singh and UP Minister Siddharthnath Singh were among the first to react to the sting operation by Republic Bharat.

After an evening breaking of the exclusive sting, the hashtag garnered 44 million impressions in 13 States across the country. #SaradhaSting managed to create a massive impact on Twitter. With maximum mentions from Uttar Pradesh, Maharashtra, NCR, Rajasthan, and West Bengal.

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