Network18 announces re-launch of IBN Lokmat as News18 Lokmat

Refreshed identity and programming unveiled by the Chief Minister of Maharashtra

e4m by exchange4media Staff
Published: Nov 6, 2017 5:26 PM  | 2 min read

Network18 Group has renamed its Marathi news channel as News18 Lokmat. The channel will today unveil a new brand identity and logo along with a refreshed on-air look. The new avatar of the channel will be revealed at 6.59 pm tonight with a clear objective of creating a distinct position for itself in the Marathi General News category. The channel’s digital presence will also be revamped with the launch of a newly designed

Speaking on the re-launch, Avinash Kaul, Managing Director, A + E Networks | TV18 President – Strategy, Product & Alliances – Network 18, said, “As part of the overall rebranding strategy of the News18 regional channels , IBN Lokmat now changes to News18 Lokmat . The Marathi viewers have reposed their faith time and again in the quality of Journalism that IBN Lokmat has to offer and this same unmatched credibility of the brand is now being carried through to a new brand News18 Lokmat. With a new line up of shows and the induction of fresh seasoned anchors, the channel has reworked its content strategy catering to all cities, towns and villages of Maharashtra.

News18-Lokmat caters to a diverse genre spanning politics, business, sports and entertainment. In the lead-up to the rebranding, the channel has strengthened its editorial team and launched new shows and formats. The refresh will build on this momentum with more impactful content. The new logo of the channel will be unveiled by Honourable Chief Minister of Maharashtra Mr. Devendra Fadnavis at the channel’s flagship event called ‘Agenda Maharashtra 2017’. The proceedings of the event can be tracked using #agendamaharashtra2017 on social media.

News18-Lokmat is a joint venture of two leading media powerhouses in India, Network 18’s TV18 Broadcast Ltd. and the Lokmat Media Pvt Ltd, running Maharashtra’s foremost newspaper. The 24-hours credible news channel in Marathi, established in the year 2008, has positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Maharashtra’s leading Marathi news and current affairs channel.

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