Infectious wins creative duties of Charak Pharma
Infectious will be responsible for their positioning and communication requirements
Infectious has been signed on as the communications partner for Charak Pharma Private Limited, a company in herbal healthcare. One of the brands in the dossier is Moha, a new range of natural beauty products. Infectious will be responsible for their positioning and communication requirements.
Says Ramanuj Shastry, Co-founder & Director, Infectious, “Creating a beauty brand from scratch is one of the rarest joys of advertising. Thank you, House of Charak.”
Nisha Singhania, Co-founder & Director, Infectious adds, “Natural is gaining momentum and increasingly consumers are rejecting artificial. Charak Pharma is one of India’s leading Ayurveda brand and it is our pleasure to partner them.”
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