Infectious wins creative duties of Charak Pharma

Infectious will be responsible for their positioning and communication requirements

e4m by exchange4media Staff
Updated: Apr 7, 2015 8:22 AM
Infectious wins creative duties of Charak Pharma

Infectious has been signed on as the communications partner for Charak Pharma Private Limited, a company in herbal healthcare. One of the brands in the dossier is Moha, a new range of natural beauty products. Infectious will be responsible for their positioning and communication requirements.

Says Ramanuj Shastry, Co-founder & Director, Infectious, “Creating a beauty brand from scratch is one of the rarest joys of advertising. Thank you, House of Charak.”  

Nisha Singhania, Co-founder & Director, Infectious adds, “Natural is gaining momentum and increasingly consumers are rejecting artificial. Charak Pharma is one of India’s leading Ayurveda brand and it is our pleasure to partner them.”

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