ET NOW turns 10, revamps programme schedule

The channel to bring out a new two-hour programming schedule, ‘Rise with India Primetime’

e4m by exchange4media Staff
Updated: Jun 19, 2019 1:04 PM

ET NOW, Times Network’s English business news channel, has completed 10 years. To mark the occasion, the channel announced ‘Rise with India Primetime’, a new programming schedule starting June 24, 5pm -7pm on weekdays.

Commenting on the milestone, MK Anand, MD & CEO, Times Network, said, “As we celebrate our 10th birthday, we look forward to reinforcing our position as the torchbearer of India’s growth story and the platform that will help every Indian rise with India.”  

Nikunj Dalmia, Managing Editor, ET NOW, added, “ET NOW has seen a spectacular journey in the past 10 years. With ‘Rise with India’, ET NOW has opened opportunities and possibilities for the discerning Indian to be a part of the country’s growth. From being a hard core business channel to now serving holistic business news to the nation at large, we have come a long way. With powerful and impactful content and a strong editorial team, ET NOW is set to further raise the bar for the English business news category.”

With ‘Rise with India Primetime’, ET NOW’s two popular shows ‘The Money Show’ and ‘StartUp Central’ will have exhaustive emphasis on ‘India & You’.

The 'Money Show' in its new avatar will be an hour-long three-segment show that will air from 5pm - 6pm on weekdays. Bringing a 360-degree view on financial matters, the show will have elements including, 'The Money Show Gyaan', ‘Ask the Money Show’, 'Meet your Fund Manager’ and ‘The Money Show DIY’

StartUp Central will bring together champions in the start-up space who truly represents ‘Rise with India’ stories. The show will also help budding entrepreneurs to realize their dreams of making it big in India’s thriving start-up community. The show will air on weekdays 6:00 pm to 7:00 pm.

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